by Chris Grams
July 13, 2010
In my day job at New Kind, I spend quite a bit of my time working on brand-related assignments, particularly for organizations interested in community-based approaches to building their brands.
When marrying the art of community building to the art of brand building, it’s hard not to talk about building “brand [...]
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by Chris Grams
May 13, 2010
Back in February, I wrote a post about how Google stepped beyond its brand permission limits with the launch of the Buzz platform, a classic brand mistake (read more about brand permission here or here). Over the last few months, Facebook has also moved into a dangerous brand space, and may be doing permanent damage [...]
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