Posts in chronological order with tag Fast Company

The next challenge for open source.

by David Burney October 28, 2009

Open source software development models are proof that large-scale, collaborative creative cultures drive powerful competitive advantage. As open source moves beyond the world of software development, messaging must move from evangelical models and must begin to focus more on the practice of open source and creativity. If Malcolm Gladwell is right, then it takes 10,000 hours for an individual to grasp the nuance and expertise necessary to play that role. That’s a small community of practitioners. And that is the next challenge for open source.

Read

Community building— branding, networked media and open sourcing

by David Burney July 23, 2009

Old kinds of marketing are expensive and generate little real value. New kinds of marketing reduce costs. New kinds of marketing create innovative solutions while minimizing risk. They create authentic customer experiences. They build brand. New kinds of marketing kicks ass.

Read