by David Burney
July 23, 2009
Old kinds of marketing are expensive and generate little real value. New kinds of marketing reduce costs. New kinds of marketing create innovative solutions while minimizing risk. They create authentic customer experiences. They build brand. New kinds of marketing kicks ass.
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by David Burney
February 26, 2009
‘Engagement’ is the new word. Gallup presents a new kind thinking aimed at the most relevant business management practices for today’s work forces. It is non-intuitive to most current corporate leaders and managers.
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