Posts in chronological order with tag value

Community building— branding, networked media and open sourcing

by David Burney July 23, 2009

Old kinds of marketing are expensive and generate little real value. New kinds of marketing reduce costs. New kinds of marketing create innovative solutions while minimizing risk. They create authentic customer experiences. They build brand. New kinds of marketing kicks ass.

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What would Henry Ford have to say about all this?

by David Burney March 5, 2009

The opportunity for the design profession to redefine its own value is now. We will lose out again if we defend old models of ownership that are increasingly irrelevant.

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