Brand Community
When New Kind first moved into 105 Brooks Avenue in 2010, we were a small agency with big dreams and a big (mostly empty) office. Five and a half years later, we still have big dreams. But the space is feeling a bit smaller because New Kind isn't
Company Culture
This week, New Kind turned 6 years old! We thought we'd celebrate the occasion by sharing a few pictures from our story over the years.
Brand Community
Over the years, much of our work at New Kind has been focused on helping organizations tell their stories, build their brands, and engage their communities. So I’m excited today to ask for your assistance as we look inward to discover more about our own story, brand, and community.
Brand Community
Here on Tobacco Road, we don’t normally pay too much attention to the NBA.But last week, I found myself drawn in as some of the biggest basketball brands, including LeBron James and Carmelo Anthony, tested their value in the annual free agency circus. The biggest story of the
Company Culture
Last year, well into our New Kind adventure, we finally began to seriously think about what New Kind’s core organizational values should be. Values can be a challenging beast. When done well, they provide a deep well of inspiration and a way to achieve true cultural alignment. But in
Identity Design
This morning in a press release, Progress officially announced the launch of its new brand identity. Over the past year, New Kind has been lucky to collaborate with the Progress team and their customers and partners to uncover the Progress story. This work ultimately led to the new brand identity,
Company Culture
Dave has worked to build communities throughout his career, from nonprofit global health organizations to building communities for political campaigns. At New Kind, Dave will be our Director of Community Dynamics. Community dynamics is about how and what makes communities work. Dave is an expert at applying principles that have
Brand Community
I've spent quite a bit of time over the past few years discussing how organizations can more effectively engage with the communities to which they belong. And one of the things I often mention is the role of a community ambassador—a person who represents the organization or
Leadership
This morning, we published the final report from the Management 2.0 Hackathon on the Management Innovation Exchange website. You can read Jonathan Opp and my blog post announcing it here. Or download the report directly as a PDF here. This was a fun process. Since beginning in November of
Company Culture
As you walk the halls of your organization and talk to fellow employees, do you ever hear complaints like these?“I feel stuck because I can’t make decisions on my own.” “I know what we need to do, but no one will listen.” “I have little say in how
Positioning
If you've spent any time in the technology industry, you've probably come across some seriously bad brand names. And what has always particularly bothered me is that many tech companies can't just stop with one bad brand name—they attempt to create new brands
Positioning
Last week, I watched The Power of Introverts, an excellent TED Talk by Susan Cain (she also has a book out on the same subject called Quiet: The Power of Introverts in a World That Can't Stop Talking).In her talk, which has been viewed almost two million