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One of my favorite regular blog subjects is how to use community-based strategies to build brands. In fact, I'm putting the finishing touches on a new book entitled The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World which will be out this August and covers
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Last week, Google Senior Vice President of Product Management Jonathan Rosenberg resigned after almost 10 years at the firm. While the comings and goings of tech industry executives aren’t typically that interesting to me, I found this news fascinating for a couple of reasons. First, Rosenberg says that one
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I’m passionate about helping organizations develop more authentic, meaningful, and productive relationships with the communities around them. Last week, I suggested a few ideas for how to begin thinking about a less self-centered approach to community strategy that might help. The evening after I wrote the post, I was
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Who is in your community? It seems like such a simple question.In reality, your organization probably doesn’t just interact with one community, but a whole host of very different communities and sub-communities. The only thing these communities may share is that they are made up of individual human
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B Lab, the organization behind the growing community of B Corporations (companies using the power of business to solve social and environmental problems) or B Corps for short, recently released its 2011 annual report.The report highlights some interesting progress over the last year, including a 75% increase in the
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This week, the folks at the Management Innovation Exchange announced a new project called the Hackathon Pilot. The idea of this pilot is to test out a collaborative approach to building the source code of management, with people working together on hacks and stories using online collaboration tools.I'
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Since I've recently been on one of my Tom Sawyer rants again about the lack of humility I see in many community efforts, I thought I'd share a story that might help you visualize the role your organization could play in the communities it belongs to.
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I’m always looking for interesting new communities to highlight on opensource.com. Over the past year, I’ve covered everything from Wikipedia to OpenIDEO to The White House and am, frankly, overwhelmed by the sheer quantity of new community-building efforts going on out there. Seems like every day I
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Earlier this week, Fast Company posted an article by Jens Martin Skibsted and Rasmus Bech Hansen (thanks to Gunnar Hellekson for sending it my way) that may be of interest to folks seeing success with their open source and open innovation efforts.The article is entitled "User-Led Innovation Can&
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A few years back, a good friend recommended I pick up a copy of Designing Brand Identity: an essential guide for the whole branding team by Alina Wheeler. Now in its 3rd edition, it's a beautiful book, well designed and easy to read or to use as a
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When I hear people in the technology industry talk about the benefits of open source software, one of things they mention often is their belief that open source software “gets better faster” than traditional software (David Wheeler has done a nice job collecting many of the proof points around the
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Last week, Google CEO Eric Schmidt announced in a post on his blog he was stepping aside and Google co-founder Larry Page would take on management of Google's day-to-day operations as the new CEO. Although Schmidt is staying on as Executive Chairman for now and will continue to