Josh Mobley

Strategy

"Mobile-First" Matters

Last week, I touched briefly on why performance matters and how it affects brand perception. Let's look now to how we achieve improved performance - and how we integrate performance into our design process from the start. At New Kind, when we begin a new digital project -

Strategy

Performance and Brand Perception

Performance is something that is rarely discussed when we’re evaluating a website. Most pieces of experiential design are that way. If things are going well, we’re unaware of the technology that is enabling our task-at-hand. Likewise, if things have gone wrong, we’re made immediately aware of an