Strategy
Whenever a marketing leader brings in an outside partner (like an agency) — an unwanted force can show up. It’s called: Making Haste. AKA, when a leader prioritizes speed to the detriment of all other considerations. Where does it show up? Usually on projects where two ingredients are mixed together.
New Kind News
On July 3, 2019, New Kind became a B Corporation, joining a global community of companies that use business as a force for good. A third-party organization, B Lab, certified us — following an assessment of our social and environmental performance. The assessment evaluates how we interact with team members, customers,
Strategy
Persuading company leadership that brand is worth investing in — it’s one of the first Herculean tasks faced any high-growth tech CMO. To those in marketing, design, or brand management — this idea is self-evident. Captain Obvious. But when the company is dominated by a tech vision, you almost always have
Leadership
At some point during your product’s evolution, you have to do more than just build technology. Your product has to “grow up”—and you have to create a full-fledged company around what you’ve built. And with that comes a slew of necessary systems and support: hiring staff, growing
Identity Design
Let's start small, elemental even, with something we all see every day: Logos. By nature, these iconic symbols are simple in construction, making them a useful tool to explore the concept of sequence of cognition. Simply put, humans process visual stimuli in a certain order, according to how
Brand Community
The low-down: In his Hopscotch 2017 keynote talk, R/GA VP and Executive Creative Director Mike Rigby details how his life as a designer has transformed from creating brand identities and winning awards to recognizing design and branding as a means of affecting real, lasting change. It's a
Company Culture
New Kind seeks a senior front-end web developer to help guide our digital efforts. This is a full-time position for a well-rounded technologist who will be the essential lead in one of the fastest growing segments of New Kind’s business. The right candidate will have a core set of
Strategy
Hello Canada! Thanks to RGD for hosting me today for a webinar on the Designer As Catalyst. Here's a pdf with the references, and the transition areas for shifting your mindset. Please follow up with any thoughts or feedback! @matthewmunoz Mindset shifts
Brand Community
This post is cross-posted from Medium. Uncertainty has a bad rap. It breeds unease and anxiety. But the problem is, the future reeks of uncertainty. When I’m uncertain, I usually do one of two things. Scenario A: Wait and see what happens. Or scenario B: Do something. NOW. The
Company Culture
Yesterday, I gave a presentation on Designing A Year with the AIGA Hampton Roads chapter at Old Dominion University. Thanks for having me, I had a blast. A description of the talk below: Here it is on SlideShare, and here's a version with speaker notes (sorry SlideShare Keynote
Brand Community
Highlights from #UrbanReset, my first urban design conference. A collaboration of NC State University College of Design, the Department of City Planning, Urban Design Center and NC State Foundation. [View the story "Creating Green, Smart, and Just Cities" on Storify]
Uncategorized
Yesterday, I had the great pleasure of speaking at the Internet Summit in the Raleigh Convention Center downtown. I participated in the session on Content, Design, and Usability, which brought out some very useful perspectives. Sherry Bastion of Lenovo set the stage with Digital Experiences that Build Brand, Loyalty and