Company Culture
The old adage “work is not your life” is becoming harder and harder to prove—because most of us can no longer leave our work at work. This is perhaps more true at tech companies than anywhere else. With our increasing reliance on technology and the innovation borne of the
Identity Design
Often when people hear “branding,” they immediately think of logos. The Nike swoosh. The Apple icon. The Google ‘G.’ So when they see the price tag that’s associated with strategic branding projects, they think “Holy cow, there’s no way that logo was worth that much!” or “They could
Storytelling
Each year, like clockwork, the fiscal year draws to a close, the calendar turns over, and companies the world over find themselves back in Q1. Many mark the occasion with the yearly sales kickoff, or SKO. This annual event serves as the jumping off point for the forthcoming year’s
Startup Branding
Note: We suggest reading Part One if you haven’t already before jumping in here for Part Two. Step 3: Sort contenders from pretenders There’s no hard-and-fast rule as to how many name candidates constitute “enough.” Your brainstorm, whether it took place over the course of a couple of
Startup Branding
Let’s be honest. Entrepreneurs have a lot on their plates. Taking your startup from the whiteboard to the boardroom is no small feat. Done right, it’s a business model of unmatched opportunity. There’s no reason your big idea can’t become the next Snapchat, the next Airbnb,
Brand Community
Who are the most passionate people in your organization? Look around. Mull it over. If your first thought is to look to your marketing, communications, and culture teams, you wouldn’t be alone. And why not? These people spend their days thinking about and working to improve your brand, its
New Kind News
We're thrilled to introduce one of our newest team members, Danielle Souder, who joins New Kind as our Senior Relationship Manager. I recently had a chance to sit down with Danielle to get to ask her a few questions about herself. Where is home for you? It'
Identity Design
Brand names are everywhere. Here, I'll show you. Look down at your desk and see how many names you can find peeking back up at you. I spot at least five: Apple, Moleskine, HydroFlask, Sharpie, Burt's Bees. When's the last time you thought about
Identity Design
The strongest brands come to life at the intersection of story and design. The two exist symbiotically, reinforcing one another. When you effectively combine the two, it helps your brand stand out. To be clear, standing out doesn’t always mean you’re the loudest or the boldest. Sometimes standing
Positioning
In our recent post, Why your brand needs a unified brand story, we talked about why your brand needs a cohesive narrative—and we discussed the internal and external impact it can have on your organization. But how do you move from strategy to implementation? How do you actually write
Brand Community
As your technology company grows, you might face the challenge of maintaining a cohesive brand story that unites all your products—and your product teams. You've set your big, bold vision for the future. Your sales teams are successful. Your marketing team is consistently executing messaging across channels.
Brand Community
The low-down: Jo-Ann Tan and the team at +Acumen are on a mission to provide anyone, anywhere with the skills and community to drive social change. They're breaking down the traditional barriers and systems that have prevented great ideas from being shared with those who could most use