Identity Design
Your team has been preparing for this for months. The floor awaits. The double doors swing wide and sensory overload hits you as hundreds of tech booths compete for your eyes and attention. How do you stand out in a world like that? Side by side competitors shout the same
Identity Design
Years ago, design legend Saul Bass famously said, “logos are a graphic extension of the internal realities of a company.” Here at New Kind, we couldn’t agree more. Of course, in his time, logos were king. These days, it might be more accurate to say, “a brand is an
Brand Community
Global connectivity means that businesses can reach more diverse customer communities. Especially in tech. If you’re a SaaS company, it’s easier than ever to engage customers all over the world. This global reach can be great for business. But how do you build a brand that supports global
Identity Design
What is Get Out the Vote? Every four years since 2000, AIGA, the professional association for design, has been activating design communities around the country to help motivate the American public to turn out to vote in the general election. Their Get Out the Vote campaign is a widely collaborative