Brand Community
As you might already know, this is the second year of Hopscotch Design Festival—a two-day festival New Kind is organizing in partnership with Hopscotch Music Festival. The festival is a place to discover the people designing the future. It’s a gathering of designers, thinkers, makers, and storytellers from
Brand Community
When New Kind first moved into 105 Brooks Avenue in 2010, we were a small agency with big dreams and a big (mostly empty) office. Five and a half years later, we still have big dreams. But the space is feeling a bit smaller because New Kind isn't
Identity Design
How do you grow an open source brand? We're excited to share our case story about our work with open source leader NGINX. NGINX is the world’s most popular web server and web proxy for high traffic websites—from Airbnb to Netflix to Uber. NGINX currently powers
Storytelling
Our community is full of powerful stories—and compelling storytellers. We love helping organizations re-frame and clarify the stories they have to tell. Last month we hosted The Power of Story Workshop. Business leaders and local professionals joined us to explore why storytelling is essential—no matter the industry. Then
Storytelling
There’s something primal about the rhythm of Johnny Cash’s songs. It’s easy to take them for granted because they seem so simple. At the core, however, they’re anything but. There’s an authenticity that's as familiar as it is true. Yet there’s a
Brand Community
The Triangle is full of great storytellers. As we wrap up a week dedicated to a shared passion for storytelling, we're glad to highlight a few of the many local brands who have moved and influenced us by the way they tell their stories. Jonathan:Merge Records. How
Storytelling
Storytelling is an ancient art—there are many who inspire us. Today we’re honoring our storytelling heroes. Our passion for story is shaped by these people who have shared their stories in ways that changed the way we see the world. Who are your storytelling heroes? Hannah: First, let’
Storytelling
We’re getting personal on why stories matter. Much of our daily work is centered around helping our clients discover and share the authentic stories that activate their communities. In the spirit of storytelling week, we’re taking a step back to reflect on a more basic question. Where did
Storytelling
We’ve dedicated this week to storytelling. We know storytelling is a powerful business tool. It inspires passion among employees, strengthens emotional ties with customers, and builds loyal communities around brands. We’ve already seen stories work for our clients, and we’re excited to share practical skills for compelling
Company Culture
Creativity is everybody’s business. That’s why we’ve launched a series of workshops all about developing the creative abilities that help our organizations innovate—and make our work more fun. New Kind Workshops are dedicated to real-world creativity. We'll break down the processes that we’ve
Company Culture
New Kind seeks a senior front-end web developer to help guide our digital efforts. This is a full-time position for a well-rounded technologist who will be the essential lead in one of the fastest growing segments of New Kind’s business. The right candidate will have a core set of
Company Culture
This week, New Kind turned 6 years old! We thought we'd celebrate the occasion by sharing a few pictures from our story over the years.