Leadership
I first discovered the strategy consultancy, Booz & Company,* a dozen years or so ago when, as a designer turned small business owner, I was desperate to understand the business world better. Their Strategy+Business magazine articles were accessible and helpful. Earlier this year, the firm combined with PwC and
Brand Community
Coming Together We live in an age of conferences and convenings. If one chose to do so, you could attend a conference on any range of topics each week of the year — perhaps even two per week if you really wanted to be ambitious. Over the course of this summer
Brand Community
Over the years, much of our work at New Kind has been focused on helping organizations tell their stories, build their brands, and engage their communities. So I’m excited today to ask for your assistance as we look inward to discover more about our own story, brand, and community.
Strategy
I was excited when I heard the announcement that Raleigh had received yet another #1 rating from Forbes Magazine as the “Best Place for Business and Careers.” Lately Raleigh has been praised with all kinds of similar accolades that reflect the many elements that make this city great. The strong
Brand Community
Here on Tobacco Road, we don’t normally pay too much attention to the NBA.But last week, I found myself drawn in as some of the biggest basketball brands, including LeBron James and Carmelo Anthony, tested their value in the annual free agency circus. The biggest story of the
Brand Community
It turns out my community really matters to me. It seems obvious, but when I first left Raleigh as a high school graduate, I felt differently. I wanted to exert my independence. To be my own person, I felt I needed to be far away from where I had grown
Brand Community
On September 3rd and 4th, Hopscotch Design Festival will gather makers, thinkers, storytellers, and re-inventors from Dublin to Durham to share ideas and foster conversations. At New Kind, we’re into designing community experiences. We are thrilled to partner with Hopscotch Music Festival to unite people who are engaged in
Company Culture
Over the last few months, we’ve been lucky to continue to attract some of the best talent around to join our New Kind family.They’re young, they’re smart, they’re committed to delivering a quality product for our clients and they’re intent on improving the world
Brand Community
Having seen the power of the open source community first-hand, I am of the opinion that the fastest way to innovate involves setting free the collective intelligence of your community.Your community may be your team, your company, your customers, or anyone who can identify with others through a common
Company Culture
Last year, well into our New Kind adventure, we finally began to seriously think about what New Kind’s core organizational values should be. Values can be a challenging beast. When done well, they provide a deep well of inspiration and a way to achieve true cultural alignment. But in
Identity Design
This morning in a press release, Progress officially announced the launch of its new brand identity. Over the past year, New Kind has been lucky to collaborate with the Progress team and their customers and partners to uncover the Progress story. This work ultimately led to the new brand identity,
Company Culture
We are proud to have been asked to participate in the AIGA and Adobe series Defining the Studio of 2015.This exploration by AIGA and Adobe is all about taking a look at the design studios of the future and the different set of expectations for design practice. Being a