Positioning
In our recent post, Why your brand needs a unified brand story, we talked about why your brand needs a cohesive narrative—and we discussed the internal and external impact it can have on your organization. But how do you move from strategy to implementation? How do you actually write
New Kind News
It’s been said music is a time machine. You hear a certain song and immediately you’re transported back to a specific place and moment in time. Place and space hold the same power for me. The dirt road leading to my grandparents home. A certain Central Park bench.
Brand Community
As your technology company grows, you might face the challenge of maintaining a cohesive brand story that unites all your products—and your product teams. You've set your big, bold vision for the future. Your sales teams are successful. Your marketing team is consistently executing messaging across channels.
Company Culture
For “old kind” leaders, leadership was a known entity. Leaders were powerful. Their organizations ran like well-oiled machines—efficient and productive. They followed best practices, knew all the answers and pointed the way. They created the vision and determined the strategy. And they told others what to do. The old
Brand Community
The low-down: Jo-Ann Tan and the team at +Acumen are on a mission to provide anyone, anywhere with the skills and community to drive social change. They're breaking down the traditional barriers and systems that have prevented great ideas from being shared with those who could most use
Brand Community
The low-down: In his Hopscotch 2017 keynote talk, R/GA VP and Executive Creative Director Mike Rigby details how his life as a designer has transformed from creating brand identities and winning awards to recognizing design and branding as a means of affecting real, lasting change. It's a
Company Culture
If you want to get where you want to be, you've got to know where you stand today. In Part 1 of our series, we introduced the concept of the Employer Value Proposition and explored the strategy you’ll need if you decide to create one of your
Company Culture
11 Simple Suggestions to Bring Your Mission to Life Writing your mission can be one of the most important activities for any organization. But it’s not often easy. We want to rally people around a common purpose! To give direction and guide effort! To inspire people to join the
Positioning
You may think your marketing messages are telling a clear story. The only way to know for sure is to ask your audience. You know that it's essential to base your branding decisions on a solid foundation of data. But when deadlines are tight and everyone is asking
Storytelling
Storytelling is crucial for tech brands. Look at almost any successful brand today—Amazon, Google, Airbnb, Salesforce, Red Hat. One thing they all have in common is that they are telling a consistent story about who they are and why what they do matters to us humans. We’re fascinated
Strategy
You know that a rebrand will make your job easier. Because once you clarify the brand stories and visuals that most powerfully express who you are, your marketing efforts become more cohesive. But branding projects are complex. With so many factors to keep in mind (like budget, internal skillsets, project
Company Culture
Dylan had it right: the times, they are a a changin'. The business landscape today has fostered widespread disruption and change at unprecedented scale—how will you choose to react? What steps can leaders take to help their teams embrace change as a driver of creativity and innovation? New