Identity Design
What is Get Out the Vote? Every four years since 2000, AIGA, the professional association for design, has been activating design communities around the country to help motivate the American public to turn out to vote in the general election. Their Get Out the Vote campaign is a widely collaborative
Company Culture
Eating our own dog food It’s what comes naturally to us at New Kind—helping our clients create change in their organizations from the inside out. Facilitating workshops that stress the importance of company values, community, and culture for businesses to thrive. But what happens when we try to
Company Culture
Last week I finished Phil Knight’s new autobiography about his life building Nike into the world’s leading athletic brand. It made me realize that I’ve developed a bit of a habit over the past few years. I love reading startup stories. I find myself voraciously reading as
Uncategorized
Photo by Angel Bailey Hopscotch Design Festival is one of the most exciting times of the year for our organization. For one thing, it’s the culmination of a ton of hard work (even though director Marie Schacht makes it seem like a cinch). Plus we got to meet and
Brand Community
At New Kind, I call myself a brand explorer. I do research to better understand brand perceptions and use data to craft brand strategies and stories. I’m also a yogini. I practice regularly on my own and teach classes every week (including a short weekly session at the New
Brand Community
Here you are at yet another corporate after work meet-and-greet—you're third in line to fill your plate with inoffensive cubes of cheese (your choice, "orange" or "white"), crackers, and crudités, maybe have a glass of refreshingly bland chardonnay to savor as you begin
Uncategorized
We’re only a couple of weeks away from this year’s Hopscotch Design Festival and folks have been asking me for guidance. Our speakers’ perspectives on design are broad, deep, and intelligent with an eye on the ever-changing nature and strategic future of the profession. I don’t know
Uncategorized
Ekene Ijeoma is a designer and artist. He explores the artistic and humanistic properties of data, transforming them in poetic and pragmatic ways to change how we understand our world. His interactive map The Refugee Project, about refugee migration around the world was nominated for and exhibited in Design Museum
Research
Dan Heath is the coauthor, along with his brother Chip, of three New York Times bestsellers: Made to Stick, Switch, and Decisive. He is also a senior fellow at Duke University’s CASE Center, which supports entrepreneurs who are fighting for social good. He’ll be speaking at this year’
Uncategorized
Michelle Higa Fox is an artist and filmmaker who combines code-based visuals with hand-made animation. In 2012, she founded Slanted Studios to develop commercial projects, music videos, and interactive art installations at the intersection of animation and emerging technology. Their clients include Nike, Adult Swim, Twitter, Coach, Samsung, and Viacom.
Storytelling
Searching for a way to capture various local creatives and their environments using 360 VR video as a storytelling device, Mike Cuales and Arthur Earnest launched the Raleigh Spaces Project. At this year’s Hopscotch Design Festival, they are going to be co-hosting a virtual reality workshop. We asked them
Storytelling
Lulu Miller is the co-host of NPR’s new show about human behavior, Invisibilia. Along with journalist goddesses Alix Spiegel and Hanna Rosin, she covers stories that challenge our assumptions about how the human organism works. As part of our interview series with speakers at the 2016 Hopscotch Design Festival,