Strategy
Over the past few weeks, I've shared some thoughts about several of the most common branding issues we see in our work with open source companies at New Kind. I've covered how to vet the name you are considering for an open source project and outlined
Positioning
If you've spent any time in the technology industry, you've probably come across some seriously bad brand names. And what has always particularly bothered me is that many tech companies can't just stop with one bad brand name—they attempt to create new brands
Uncategorized
One of my favorite branding rules is a very simple one that I've written and talked about a lot over the years: Call a duck a duck. What does that mean? If your brand actually represents something very simple and clear, yet you: a) overcomplicate or confuse a