Company Culture
We’d all like to think so. But as someone who has spent over 25 years building, maintaining, and growing billion-dollar tech brands, I can tell you—without hesitation—that the answer is no. Throughout my career, I was fortunate to have been part of skilled internal brand and creative
Company Culture
A key pillar of New Kindness, New Kind’s three-pronged community service initiative, is contributing our talent through pro bono consulting projects for mission-driven organizations. For those expecting a nonprofit organization, our first New Kindness client might come as a surprise: Brand Fuel, an innovative brand merchandising agency and, since
Company Culture
To us, New Kind has always been more than just our name. Yes, we help businesses scale with soul to become new kinds of purpose-led technology enterprises. But we also see our name as a promise—a promise to ourselves and our stakeholders that we’ll never stop looking for
Brand Community
New Kind takes an open source-inspired approach to everything we do. Building brands that align, inspire, compete, and scale. It's a collaborative way to look at branding rooted in our own history, starting with our founders and the important roles they played in shaping the brand, design, culture,
Company Culture
Your company has a vision, right? One that’s well-defined? Owned and understood by your whole team? Helping guide your business forward? Sure! Probably… Maybe? Uh oh. Don’t panic. You’re not alone. Many organizations focus a lot on their mission (and don’t get me wrong, that’s
Company Culture
In part one of our series on creating culture in tech companies, we shared three challenges that HR leaders face when it comes to attracting and retaining top talent. High costs of attrition, fierce hiring competition, and the call for work that aligns with employees’ personal values have made the
Company Culture
If I asked you to recite your company values right now, could you? . . . If not, you're missing out on a powerful tool for shaping company strategy. Of course, your values articulate what you care about as an organization. They can also guide employee behavior. And at their best,
Company Culture
The old adage “work is not your life” is becoming harder and harder to prove—because most of us can no longer leave our work at work. This is perhaps more true at tech companies than anywhere else. With our increasing reliance on technology and the innovation borne of the
Brand Community
Who are the most passionate people in your organization? Look around. Mull it over. If your first thought is to look to your marketing, communications, and culture teams, you wouldn’t be alone. And why not? These people spend their days thinking about and working to improve your brand, its
Company Culture
Brand Community
As your technology company grows, you might face the challenge of maintaining a cohesive brand story that unites all your products—and your product teams. You've set your big, bold vision for the future. Your sales teams are successful. Your marketing team is consistently executing messaging across channels.
Company Culture
For “old kind” leaders, leadership was a known entity. Leaders were powerful. Their organizations ran like well-oiled machines—efficient and productive. They followed best practices, knew all the answers and pointed the way. They created the vision and determined the strategy. And they told others what to do. The old