Strategy
This is the second in a series of blog posts designed to help people in the technology industry learn to position their brands more effectively. In this post, we’ll cover another critical concept you must master in order to effectively position your technology brand: Points of Difference. What are
Positioning
Once you and your positioning team have determined what the positioning for your brand should be and identified the points of difference, points of parity, and maybe even a brand mantra, check your work with the following approach from branding expert Kevin Keller. Write up your key points of difference
Strategy
Once you and your positioning team have determined what the positioning for your brand should be and identified the points of difference, points of parity, and maybe even a brand mantra, consider checking your work with the following approach I learned from branding expert Kevin Keller. Write up your key