honesty

Brand Community

How to connect to key communities with the help of brand ambassadors

Once you've identified the key communities you think it is important to engage with, the next step is to identify the people you'd like to represent your brand within these communities. For simplicity, I like to refer to these folks as brand ambassadors. How to find

Strategy

I hate (most) taglines. There, I said it.

Nothing drives me nuts more than a bad tagline. And by bad tagline, I mean most of them. Why such a tagline hater? Because to me, most taglines still speak the language of advertising. And, as my business partner David Burney is fond of saying, we no longer trust the

How to connect to key communities with the help of brand ambassadors

I hate (most) taglines. There, I said it.

Let’s Talk