Brand Community
Picture this: You’re sitting in Yet Another Quarterly Global Company Meeting, listening to the executive team prattle on about its most recent Important Global Initiatives. Next topic on the agenda, says the CEO, is our new company mission. “The executive team got together at the recent board retreat, and
Identity Design
Are you in full-on startup mode? Maybe a little overwhelmed by everything you need to do to before your company greets the world? Is “company branding” one item on your checklist that you aren’t sure how to tackle? We feel you. And we have a good sense for the
Brand Community
One of the most common questions I get from people interested in taking a more open, collaborative approach to building their brand and culture is “Where should we start?” In our work at New Kind, we often help technology companies open up their brand and culture by including employees, customers,
Uncategorized
I admit it. I'm a total Jim Collins fanboy. Ever since my friend Paul Salazar first introduced me to the book Built to Last back in 2002, I've been a willing member of the cult of Jim Collins. During my time at Red Hat, we took