naming
NOTE: This post has been updated from the original published in 2020. A company’s name is its first impression. A good name tells your story in an instant. It gives audiences an immediate understanding of who you are and what you stand for. That goes for potential investors, employees,
naming
Your company needs a name. Or the current name needs to change. Or maybe you’re launching a new product. Early in the naming process optimism is high. Ideas come easy. We don’t judge, just generate. But then the time comes. You have to choose. Here even the bravest
Identity Design
Are you in full-on startup mode? Maybe a little overwhelmed by everything you need to do to before your company greets the world? Is “company branding” one item on your checklist that you aren’t sure how to tackle? We feel you. And we have a good sense for the
Strategy
When it comes to developing a new open source software project, most developers don't spend a lot of time thinking about brand strategy. After all, a great idea, solid code, and a passionate community are what really matter when you're getting a project underway. The first