Brand Community
In his book, The Open Organization, Jim Whitehurst explains how the open source way of thinking has the power to influence the way organizations operate, not just how they can develop software. As a Senior Brand Explorer at the brand agency, New Kind, much of my work involves guiding research
Strategy
Most people who start an open source software project aren't sitting around waiting for someone to discuss brand architecture models with them, but many of them do have long term goals for their project that include eventually seeing it becoming a paid product or even the basis of
Strategy
When it comes to developing a new open source software project, most developers don't spend a lot of time thinking about brand strategy. After all, a great idea, solid code, and a passionate community are what really matter when you're getting a project underway. The first
Positioning
Ever dreamed of leaving the cubicle behind, striking out on your own and making your own technology vision a reality? For many people in the technology industry, the possibility of starting their own company, based on an idea hatched over late-night beers or from a concept your boss said will