Company Culture
Dave has worked to build communities throughout his career, from nonprofit global health organizations to building communities for political campaigns. At New Kind, Dave will be our Director of Community Dynamics. Community dynamics is about how and what makes communities work. Dave is an expert at applying principles that have
Company Culture
We are operating in the social era, where groups of people can create powerful change. Check out New Kind's thinking on how to thrive.Thank you to the National Council on International Visitors for inviting New Kind to speak at the 2012 NCIV Southern Regional Meeting! The NCIV
Brand Community
A new book comes out tomorrow entitled Why Nations Fail: The Origins of Power, Prosperity, and Poverty, by MIT professor of economics Daron Acemoglu and Harvard professor of government James A. Robinson.In the New York Times Magazine yesterday, Adam Davidson wrote a great piece about it. I pre-ordered the
Brand Community
Once you've identified the key communities you think it is important to engage with, the next step is to identify the people you'd like to represent your brand within these communities. For simplicity, I like to refer to these folks as brand ambassadors. How to find
Strategy
There is no more important tool for rolling out brand positioning than a great brand story. The best brand stories can create gravity around a brand and also help build a strong brand community. They show the concepts behind the brand positioning in action, making it more than words on
Brand Community
These days, passionate brand advocates are hard won and easily lost. One of my favorite brands is learning this lesson right now.For writers, designers, or anyone in a creative field, notebooks are your place to record inspiration and craft ideas. I’m rarely without one. My notebook collecting has
Uncategorized
Organizations have a lot more to offer the communities they interact with than the products they sell. When these organizations unselfishly offer assistance to the communities around them, they can build powerful relationships based on trust and shared value rather than just on transactions.Sure, building this foundation will often
Strategy
It has become a truism in marketing that you should stay focused on your customers. In most of our organizations, we are attempting to sell something to make a profit. We need customers.But I often use the word community in places where most people would use the word customer.
Uncategorized
In October 1969, when experts at the US Department of Defense Advanced Research Projects Agency (DARPA) connected the first two nodes of what has now become the Internet, they probably weren’t considering the ramifications of their actions on future organizational cultures. But while these DARPA folks likely wouldn’t
Strategy
My publisher recently filmed a series of short video interviews where I discuss my new book The Ad-Free Brand. This is the third in a series of tips from the book, entitled "The Community is More Than Just Customers."
Strategy
My publisher recently filmed a series of short video interviews where I discuss my new book The Ad-Free Brand. This is the second in a series of tips from the book, entitled "Don't Think Like Tom Sawyer."
Strategy
My publisher recently filmed a series of short video interviews where I discuss my new book The Ad-Free Brand. This is the first in a series of tips from the book, entitled "To get the brand out, get the community in."