Company Culture
In the open source software world there has long been the mantra of "Release early, release often." This served many purposes to the mechanics of the open source way of working. Mainly, it ensured that people were able to keep on top of the codebase when they wanted
Identity Design
The Research Triangle Park is reconnecting with North Carolina to reimagine the state’s future and redevelop the Park.The Research Triangle Foundation is the private organization that manages the Research Triangle Park. In addition to promoting the Research Triangle, attracting tenant companies, and maintaining the Park, the Foundation is
Identity Design
Centennial Campus has a vision for 25 more years of innovation and growth.In 2009, NC State University’s Centennial Campus celebrated its 25th anniversary and began a process to envision what the next 25 years could hold for the renowned research campus. New Kind partnered with leaders at Centennial
Identity Design
The North Carolina New Schools Project leads a community of innovative educators.The North Carolina New Schools project is a public-private partnership that promotes innovation in education. Through partnerships with schools around the state, they equip teachers with innovative processes and tools to help students graduate ready for college, careers,
Identity Design
MDC’s website tells a story of human capacity and economic development in the American South.MDC is a large, powerful nonprofit that fights poverty in the American South by developing human capacity and fostering economic development. Its work has a dramatic human impact, but its story was lost in
Identity Design
The Emerging Issues Forum rallies a community to improve public policyMore than 25 years ago, Governor Jim Hunt initiated the annual Emerging Issues Forum focusing on the topic of innovation. The Institute for Emerging issues is now responsible for holding this Forum every year — and for conducting research and fostering
Identity Design
Redwoods’ website is changing behaviors to strengthen communities.New Kind and Redwoods Group redesigned the Redwoods website to reflect the company’s new brand positioning. Our goal was to revitalize an uninspiring site to create an online presence that mirrored Redwoods’ passion and commitment. The new website centers around Redwoods’
Storytelling
The Cosmopolitan of Las Vegas used storytelling to create a customer experienceSoon after its opening, The Cosmopolitan of Las Vegas sought a partner to train employees and its executive team on ways to use the power of storytelling to improve experiences for its guests. Over the course of two days,
Identity Design
Crafting a visual symbol to turn supporters into activists in the campaign to defeat Amendment One.The Coalition to Protect ALL North Carolina Families united to defeat a constitutional amendment to ban gay marriage. We partnered with them in a 5-month campaign, creating a visual identity system that served as
Identity Design
A visually dynamic report synthesized the ideas and spirit of Innovate Raleigh’s inaugural Summit.The Innovate Raleigh summit was full of lively conversations among passionate members of the Raleigh community. Throughout the day, we captured these ideas visually through mindmaps, photography, and video. Remote participants joined the Summit through
Positioning
If you've spent any time in the technology industry, you've probably come across some seriously bad brand names. And what has always particularly bothered me is that many tech companies can't just stop with one bad brand name—they attempt to create new brands