Startup Branding
Let’s be honest. Entrepreneurs have a lot on their plates. Taking your startup from the whiteboard to the boardroom is no small feat. Done right, it’s a business model of unmatched opportunity. There’s no reason your big idea can’t become the next Snapchat, the next Airbnb,
Brand Community
Who are the most passionate people in your organization? Look around. Mull it over. If your first thought is to look to your marketing, communications, and culture teams, you wouldn’t be alone. And why not? These people spend their days thinking about and working to improve your brand, its
Identity Design
Brand names are everywhere. Here, I'll show you. Look down at your desk and see how many names you can find peeking back up at you. I spot at least five: Apple, Moleskine, HydroFlask, Sharpie, Burt's Bees. When's the last time you thought about
Identity Design
The strongest brands come to life at the intersection of story and design. The two exist symbiotically, reinforcing one another. When you effectively combine the two, it helps your brand stand out. To be clear, standing out doesn’t always mean you’re the loudest or the boldest. Sometimes standing
Positioning
In our recent post, Why your brand needs a unified brand story, we talked about why your brand needs a cohesive narrative—and we discussed the internal and external impact it can have on your organization. But how do you move from strategy to implementation? How do you actually write
Brand Community
As your technology company grows, you might face the challenge of maintaining a cohesive brand story that unites all your products—and your product teams. You've set your big, bold vision for the future. Your sales teams are successful. Your marketing team is consistently executing messaging across channels.
Company Culture
If you want to get where you want to be, you've got to know where you stand today. In Part 1 of our series, we introduced the concept of the Employer Value Proposition and explored the strategy you’ll need if you decide to create one of your
Positioning
You may think your marketing messages are telling a clear story. The only way to know for sure is to ask your audience. You know that it's essential to base your branding decisions on a solid foundation of data. But when deadlines are tight and everyone is asking
Strategy
You know that a rebrand will make your job easier. Because once you clarify the brand stories and visuals that most powerfully express who you are, your marketing efforts become more cohesive. But branding projects are complex. With so many factors to keep in mind (like budget, internal skillsets, project
Company Culture
Dylan had it right: the times, they are a a changin'. The business landscape today has fostered widespread disruption and change at unprecedented scale—how will you choose to react? What steps can leaders take to help their teams embrace change as a driver of creativity and innovation? New
Positioning
Honing your brand strategy is fundamental to your business and marketing efforts. Maybe you’re suffering from one of the common symptoms of bad positioning. Or you’re working to expand your brand into new markets and reach new customers. No matter what, research that focuses on uncovering what your
Company Culture
HR professionals know that attracting and retaining great employees are among the greatest challenges they face. These days, top talent can work anywhere. As such, they ask more of their employers than previous generations. A paycheck alone won’t cut it. Applicants are more well-informed than ever. The information age