Strategy
My publisher recently created a series of short video segments where I discuss The Ad-Free Brand. They were filmed in our New Kind office with a laptop internal video camera and Skype connection, so keep your expectations low (and certainly don't confuse these videos with the kind of
Strategy
In my last few posts, I shared some tips for collecting and synthesizing the brand research you will use to design positioning for your brand. In this post, I'll share three approaches to designing brand positioning I believe will work for the majority of brands: • The lone designer
Strategy
In my last post, I shared some of the sources of data that you can use to inform your brand positioning. But once you've collected all of the information you can get your hands on, what do you do with it? In this post, I'll share
Strategy
In a recent post, I highlighted the four key questions that your brand positioning research must answer. And I promised a followup post showing you some of the places you could find data to help inform your brand positioning. Here it is! To review, great positioning is found at the