to be rather than to seem to be

Strategy

Hey, oil companies. Stop using advertising to tell us you don't suck.

From a public relations standpoint, oil companies have it tough these days. The price of gas in the United States is hovering between $3.50 - $4.00 a gallon while oil companies continue to report record profits. Environmental troubles also continue, with the most recent example being an oil

Strategy

Ally Bank shows there's a right time for even ad-free brands to advertise

Even though I wrote a book called The Ad-Free Brand, I don't hate all traditional advertising. In fact, sometimes, I absolutely love it. Today is one of those days. This morning I opened the New York Times, reading, among other things, stories about the Occupy Wall Street protests.

Hey, oil companies. Stop using advertising to tell us you don't suck.

Ally Bank shows there's a right time for even ad-free brands to advertise

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