Identity Design
The strongest brands come to life at the intersection of story and design. The two exist symbiotically, reinforcing one another. When you effectively combine the two, it helps your brand stand out. To be clear, standing out doesn’t always mean you’re the loudest or the boldest. Sometimes standing
Positioning
In our recent post, Why your brand needs a unified brand story, we talked about why your brand needs a cohesive narrative—and we discussed the internal and external impact it can have on your organization. But how do you move from strategy to implementation? How do you actually write
Brand Community
As your technology company grows, you might face the challenge of maintaining a cohesive brand story that unites all your products—and your product teams. You've set your big, bold vision for the future. Your sales teams are successful. Your marketing team is consistently executing messaging across channels.
Brand Community
The low-down: Jo-Ann Tan and the team at +Acumen are on a mission to provide anyone, anywhere with the skills and community to drive social change. They're breaking down the traditional barriers and systems that have prevented great ideas from being shared with those who could most use
Brand Community
The low-down: In his Hopscotch 2017 keynote talk, R/GA VP and Executive Creative Director Mike Rigby details how his life as a designer has transformed from creating brand identities and winning awards to recognizing design and branding as a means of affecting real, lasting change. It's a
Company Culture
11 Simple Suggestions to Bring Your Mission to Life Writing your mission can be one of the most important activities for any organization. But it’s not often easy. We want to rally people around a common purpose! To give direction and guide effort! To inspire people to join the
Storytelling
Storytelling is crucial for tech brands. Look at almost any successful brand today—Amazon, Google, Airbnb, Salesforce, Red Hat. One thing they all have in common is that they are telling a consistent story about who they are and why what they do matters to us humans. We’re fascinated
Storytelling
As a writer, I’m always looking for great stories—to read, to tell, to share. This decade, the arms race for great storytelling has reached a new level. Just look at the production values of promotions like Dove Real Beauty Sketches or Google Search: Reunion. Sometimes I feel like
Brand Community
Here you are at yet another corporate after work meet-and-greet—you're third in line to fill your plate with inoffensive cubes of cheese (your choice, "orange" or "white"), crackers, and crudités, maybe have a glass of refreshingly bland chardonnay to savor as you begin
Storytelling
Searching for a way to capture various local creatives and their environments using 360 VR video as a storytelling device, Mike Cuales and Arthur Earnest launched the Raleigh Spaces Project. At this year’s Hopscotch Design Festival, they are going to be co-hosting a virtual reality workshop. We asked them
Storytelling
Lulu Miller is the co-host of NPR’s new show about human behavior, Invisibilia. Along with journalist goddesses Alix Spiegel and Hanna Rosin, she covers stories that challenge our assumptions about how the human organism works. As part of our interview series with speakers at the 2016 Hopscotch Design Festival,
Storytelling
We’re always looking for storytelling inspiration. So the New Kind team put our heads together and compiled a list of some of our favorite story-driven brands and campaigns that show the power of storytelling. They’re the stories that pull our heartstrings. That build trust. That speak to the