Brand Community
Change is hard. When was the last time you tried changing something in your life? Your exercise routine, your diet, or your career? Did it work? From shifting my exercise schedule to cutting down on coffee, I have personally found it challenging to change my habits. The process of change
Storytelling
Happy Earth Day, everyone! Today is a day where we celebrate the planet and efforts to conserve it. A lot of companies take pride in their efforts to be sustainable, but it can be hard to get that message out to the masses. That’s why I’m loving what
Storytelling
We are happy to announce that on Wednesday, June 15th, we'll be hosting our “The Power of Story” workshop at CAM Raleigh. This is a favorite amongst the workshops we offer and leaves attendees with the tools necessary to tell their stories in a more cohesive and engaging
Identity Design
How do you grow an open source brand? We're excited to share our case story about our work with open source leader NGINX. NGINX is the world’s most popular web server and web proxy for high traffic websites—from Airbnb to Netflix to Uber. NGINX currently powers
Storytelling
Our community is full of powerful stories—and compelling storytellers. We love helping organizations re-frame and clarify the stories they have to tell. Last month we hosted The Power of Story Workshop. Business leaders and local professionals joined us to explore why storytelling is essential—no matter the industry. Then
Storytelling
There’s something primal about the rhythm of Johnny Cash’s songs. It’s easy to take them for granted because they seem so simple. At the core, however, they’re anything but. There’s an authenticity that's as familiar as it is true. Yet there’s a
Brand Community
The Triangle is full of great storytellers. As we wrap up a week dedicated to a shared passion for storytelling, we're glad to highlight a few of the many local brands who have moved and influenced us by the way they tell their stories. Jonathan:Merge Records. How
Storytelling
Storytelling is an ancient art—there are many who inspire us. Today we’re honoring our storytelling heroes. Our passion for story is shaped by these people who have shared their stories in ways that changed the way we see the world. Who are your storytelling heroes? Hannah: First, let’
Storytelling
We’re getting personal on why stories matter. Much of our daily work is centered around helping our clients discover and share the authentic stories that activate their communities. In the spirit of storytelling week, we’re taking a step back to reflect on a more basic question. Where did
Storytelling
We’ve dedicated this week to storytelling. We know storytelling is a powerful business tool. It inspires passion among employees, strengthens emotional ties with customers, and builds loyal communities around brands. We’ve already seen stories work for our clients, and we’re excited to share practical skills for compelling
Storytelling
A beautiful question is "a question that is hard (and interesting) enough that it is worth answering—and easy enough that one can actually answer it." See how our Chief Design Officer, Matthew Muñoz, uses questions to define the year ahead (and check out this presentation he gave
Storytelling
Friday is here! It's the end of the work week—a day when the freedom of the weekend beckons. Friday is for fun. Last week one New Kinder prompted us to share quotes that made us laugh, think, or that generated inspiration. This week we wanted to share